of the Year.
"Like Google alerts on steroids" is how one customer describes Oklahoma City-based BuzzDing!, a self-funded development company that's well on its way to being a global leader in the emerging field of reputation management and social media monitoring.
BuzzDing! allows companies to monitor their online reputation and marketing impact by entering just a few customized keywords and phrases. Within seconds, companies can then track news, blogs, images, video and social networking activity (Facebook, Twitter, MySpace, etc.) based on their profile. BuzzDing! provides immediate alerts whenever new information is available and allows users to take action directly from within the application.
Even more importantly, they allow clients to stay current with their business community, communicate with customers, get immediate feedback, provide reports and analyses to measure impact, market to new customers, identify current industry trends, screen potential employees, research competitors and track popular topics. All are key elements to managing a company's reputation.
Though it's technically still a startup, BuzzDing! boasts large and small clients from around the world. These clients in turn represent a huge cross-spectrum of businesses, ranging from public relations/marketing firms, software development and real estate/ property
management to universities, food retailers and even micro- breweries. The company caters to all sizes of business, or what CEO Sandip Patel describes as "Fortune 5,000,000" companies.
"We deliver the same enterprise-level tools and features that large global brands are using, but at about 80 percent less cost than our few competitors," Patel said.
Services are provided via cloud computing servers, meaning the quality of service is the same whether the customer is in Oklahoma City or in the United Kingdom. Also, the ability to scale upward as demand grows is done effortlessly and in direct relation to a company's profitability.
"We wanted to make it easy and affordable to manage a business's brand, product and service online, while having a tool that would allow companies to listen to what's being said about them, and engage in the conversation," Patel said. "Informed companies are in a position to make better decisions, and that's what BuzzDing! is all about."
"BuzzDing! is a great example of a company filling a market niche and serving a newly generated need," said Jim Rogers, director of enterprise services for i2E Inc., which manages the Oklahoma Technology Commercialization Center. "The clients that use BuzzDing! are global, which draws eyes to Oklahoma innovation. It will soon become one of our state's fastest-growing services/products, based on users and growth rate. It's different from the corporate images so commonly associated with Oklahoma and shows true innovation."End of ArticleOriginally published by The Journal Record